The Queer Accountant leans heavily into queer culture. For the logo pink triangles were utilised as a main brand element as a nod
to the pink triangles that gay men and trans women
were forced to wear in Nazi Germany. This symbol
was then reclaimed and used as part of queer
liberation movements.

We wanted the branding and language used to speak
to a more LGBT+ clientele to create a more approachable and less corporate feel, which would appeal to a consumer base that finds it hard to conform to the norm.